Fixing Clothes, Building Loyalty: ARMEDANGELS x MENDED
Itâs one thing to acquire a customer, but something entirely different to keep them. In the race for loyalty, most brands rely on the usual perks and discounts. Yet, they overlook the moment that truly defines customer trust: what happens after the purchase. And most importantly: what happens when something breaks? In this talk, Greta Fubel (Senior CRM Manager, ARMEDANGELS) and Agnes Weber (Founder, MENDED) reveal how ARMEDANGELS is setting a new benchmark for post-purchase experience, proving that repair is a cornerstone of modern loyalty programs.
Speaker:innen
Diese Speaker sprechen auf diesem Event.
Greta Fubel
Armedangels, Senior CRM Manager
Greta ist Senior CRM Managerin bei ARMEDANGELS und verfĂźgt Ăźber langjährige Erfahrung im Customer Relationship Management â von Kampagnen-Management Ăźber Personalisierung bis hin zur Entwicklung des CHANGEMAKERS CLUB Loyalty-Programms. Mit ihrem Engagement fĂźr eine Markenbindung, die Ăźber den Kauf hinausgeht, hat sie den Repair Service bei ARMEDANGELS eingefĂźhrt.
Agnes Weber
Mended, Founderin
Agnes is the founder of repair-platform MENDED, partnering with fashion brands like ARMEDANGELS to "keep clothes in play" across Europe. The signature approach to repair earned MENDED the Newcomer of the Year 2025 award. Beyond MENDED, Agnes captivates audiences on social media, where her videos reach up to 21 million views. Whether online or on stages, she knows how to engage audiences.
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